COM352 PUBLIC RELATIONS AND MESSAGE MANAGEMENT,

Week 2 Publics and Messaging

In the following assignment, you are a public relations executive

who must address an issue confronting the company where you

work. Imagine what the scenario is and incorporate this into your

presentation.

Choose three of the following five publics to address with specific

messaging and communication tools:

• Customers or clients

• Media

• Internal employees of your company

• Competitors

• Special interest group

Develop an 8- to 12-slide Microsoft® PowerPoint® presentation that

discusses the following:

• Describe the scenario in 1 or 2 slides.

• Address your selected publics describing communication tools

used, communication messages used, and the rationale for their

selection in 6 to 8 slides.

• Address how the Internet and social media tools affect your

communication messaging in your proposed scenario in 1 or 2

slides.

Format your paper consistent with APA guideline, including

references.

Present Publics and Messaging.

• These are Microsoft® PowerPoint® presentations with notes.
In the following assignment, you are a public relations executive
who must address an issue confronting the company where you
work. Imagine what the scenario is and incorporate this into your
presentation.
Choose three of the following five publics to address with specific
messaging and communication tools:
• Customers or clients
• Media
• Internal employees of your company
• Competitors
• Special interest group
Develop an 8- to 12-slide Microsoft® PowerPoint® presentation that
discusses the following:
• Describe the scenario in 1 or 2 slides.
• Address your selected publics describing communication tools
used, communication messages used, and the rationale for their
selection in 6 to 8 slides.
• Address how the Internet and social media tools affect your
communication messaging in your proposed scenario in 1 or 2
slides.
Monday 10
Syllabus
COM/352 Version 2
4
Format your paper consistent with APA guideline, including
references.
Present Publics and Messaging.
• These are Microsoft® PowerPoint® presentations with notes.