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Business Capstone 2
Name: ___________________________________
Student Number: ___________________________________
Students will undertake a comprehensive project that identifies a substantial opportunity which a new or existing organization can take advantage. The course is divided into two stages. First a research report will be developed to identify an unmet opportunity in an industry of choice. Second, a business case will be developed to demonstrate how the opportunity will fit into the business portfolio of an existing business.
· Project overview and approval (10%)
Each project must receive formal approval before starting. Approval of the project will be based on the potential benefit the outcome might have on an organization and the extent to which the project meets the course learning objectives.
· Due date and delivery requirements
· Files must be posted in the drop box by midnight (PST) July 19th 2014
·
pan>In 2 to 3 sentences describe the industry in which you will be working
pan>In 2 to 3 sentences describe the industry in which you will be working
· At a minimum, you should provide an industry code and description
· Explain why have you chosen this industry?
· Identify the major players in this industry?
· This will be your initial foray into conducting a 5 forces analysis
· You will be required to undertake a full five forces analysis for your research report
· What contacts do you currently have in this industry?
· If you do not have contacts, what is your plan to gain them?
· Provide a short overview of the performance and structure of the industry.
· Some questions to spur your thinking:
· Is the market dominated by a few large players or many smaller companies
· What is the economic structure of the industry?
· Perfect competition, oligarchy, monopoly?
· In what stage is the of the product life cycle
· Introduction, growth, maturity, decline?
· What is the speed of innovation in the industry
· Who are the likely “clients” for the opportunity?
· List 2 to 3 companies that are seen as the industry leaders and would likely take advantage of an innovation
· Do you have contacts into these companies?
· How does this project meet the learning objectives of the course?
· Please refer to the course outline
· Describe how this project fit into your career plans?
· I fully encourage you to take on a project in your current industry or an industry in which you wish to work upon graduation
