“Pricing and Globalization Strategies” Please respond to the following:

• Using the Internet or Strayer database, analyze pricing techniques for established products and services. Next, select and explain the pricing strategy you would use for a business. Within your response, you should also identify three (3) objectives this strategy seeks to achieve.
• Discuss three (3) strategies you could use for the development of a successful website to support a new business. Be specific in stating how these strategies will help the company achieve its goals.

2.)

Student Response – Diana Ruiz

• Using the Internet or Strayer databases, analyze pricing techniques for established products and services. Next, select and explain the pricing strategy you would use for a business. Within your response, you should also identify three (3) objectives this strategy seeks to achieve.

Pricing strategies I would use an analyze data. I would take a survey from all the local gyms and recreation centers. Then average it out plus take in consideration on the area where the recreation would be located it. If the area is a wealthy area, then the pricing for membership would be higher. However, for the first year we would be pricing a moderate price and take a survey on the members output for pricing, equipment, and customer service. Most gyms are charging up to $120 monthly for membership, while others are charging low as $10 with a hidden charge fee. Most gyms will ask for enrollment fee when signing up and have a one-year contract. The recreation center will ask for donation when sign in up and one-year contract. We would need commitment from members to use the facility as well try out the classes.

• Discuss three (3) strategies you could use for the development of a successful website to support a new business. Be specific in stating how these strategies will help the company achieve its goals.

Having a website to promote business, it must be creative and easy to find what are you looking for. The website will have our logo and pictures of members and classes. The website main page will have:

• Name of the business and location
• Mission statement
• Promotion or Sales
• Contact for more information
• Tab of different categories:
  • Services
  • Classes
  • Trainers
  • Financial Assistance
  • Events
  • Volunteers
  • Partnership
• Search Button
• Testimonial

The website would be link to all social media like Facebook, Twitter, Snapchat, and etc. We will promote on social media and link to our website. As website will be setup we will have a staff get back to them in timely manner if they have questions on specific classes or events. Have a directory of our staff name and phone numbers for more information.