You recently read an article that highlights the benefits of a 4-day work week. You intend to persuade your company’s CEO that this is a viable option for the company. Which one of the following appeals would you focus on in order to convince your CEO that a 4-day work week is beneficial? Choose one of the following appeals and explain why you feel this appeal will best assist you in convincing your company’s CEO.

1. Ethos – character or disposition (credibility)
2. Logos – logical (reasoning and evidence)
3. Pathos – emotional