Pleasecommentonatleast2to3ofyourclassmates.docx

    Please comment on at least 2 to 3 of your classmates' postings with questions or thoughtful, respectful, thorough responses.

    AMY’S POST:

    A) Is there any value left in the big-screen movie experience?

    It depends are the person and what they prefer. Personally, I don't particularly appreciate going to the movies on most occasions and like the new options of renting at home curled up with my blanket and our snacks. Many others, though, do value an excellent big-screen movie experience. In his Forbes article, Andrew Arnold (2017) writes that while millennials enjoy their streaming services, they also enjoy the big screen experience. He goes on to explain that movie theaters bring an immersive experience that streaming cannot (Arnold, 2017). Even though I mostly enjoy being at home, there are some movies that are just worth going out and enjoying the experience. 

    B) Will online streaming video overtake the other media formats? Why or why not?

    Online streaming has already started to take over many media platforms as our culture shifts, and we become more dependent on the internet. Netflix, for example, used to be an online website where you selected DVDs to get shipped to your house. It is one of the most popular online streaming media services that people binge-watch movies. Many people have also ditched cable and only rely on their choice of online streaming services. However, there is no sure time frame for when online streaming takes over because people still have trouble accessing the internet. Many countries still struggle to find internet sources, and in the U.S., only about 86 percent of households have access, according to Statista (2020). Time will tell as we are constantly evolving as a culture and society. We might even have some new media sources in the future. 

    C) How can broadcast television change to remain competitive, and can you cite any examples of programming changes that they have made to do so already? How does "free content" in television play into this?

    Each broadcasting network has come up with its own media app. I have an apple tv, and depending on the source of media I am seeking, I can download the app on my apple tv and stream from that network. Television broadcasting networks have figured out to remain relevant while appealing to both new and older generations. Networks have started merging with movie studios (ABC/Disney, CBS/Paramount, NBC/Universal, CW/Warner) for network executives to use the studios to produce programs, and executives at the studios take their ideas to the network (Gross, 2022). The free content channels are currently on basic tv are used in hotel rooms and a few local establishments. Many of the older generations use primary tv channels like PBS kids, and you can even stream these channels for free online. Another term for free content is that other streaming services with the correct equipment can skim off major broadcasting companies. 

    D) After reading 21st Century Communication: A Reference Handbook, : "Radio and Television Programming," explain how cable TV was instrumental in leading to greater demassification (look it up if you don't know what it means) of media content.

    Scheduling strategies and counterprogramming makes it impossible to watch more than one point of view back in the time when it was not possible to record television. We can now search and seek answers that people back in the 1960s-1970s were solely based on the information the television could provide them given the time the people had to watch it. They were basically held captive by what the TV offered them, and cable tv became very good at targeting a specific type of audience. As a result, many channels are now known for their biased take on politics and other related issues (Gross, 2022). It is interesting how cable TV has caused these divides, and I am not sure how much they understand the effects on the future. 

    References

    Arnold, A. (2017, October 26). Convenience Vs. Experience: Millennials Love Streaming But Aren't Ready To Dump Cinema Just Yet. Forbes. 

    Gross, L. (2022). Chapter 96: Radio and Television Programming. Sage References. 

    Statista. (2020, September 17). U.S. households with home internet 2019. 

    BRITTANY’S POST:

    A.) To some people there is still value in the big screen movie experience. The release of new movies and going to the theater is what they enjoy. However, some movies get released directly to streaming services. Especially when the pandemic was going on. I believe as a whole the value of the big screen has gone down to a degree because of the access to watch movies at home. I have never been much of a movie goer. I watched more movies during the pandemic at home than I ever would of went to see in theater. I enjoy watching movies in my pajamas on the couch.

     B.) I think eventually online streaming will overtake other media formats, but I believe it will be a while. Several channels have their own streaming channel such as paramount plus, Disney plus, discovery plus, etc. However, internet access is still lacking in some parts. I do not have access to home internet as I have mentioned in a previous post, I use my hotspot on my cell phone to access internet for school and some streaming. Mainly everyone in my area has cable to watch TV or to save money like I do, a basic antenna to watch local stations. I believe at some point online streaming will take over because it is much cheaper than purchasing cable, it comes without all the bulky wires and equipment, and accessible from any device. Everyone needs access to good internet first.

    C.) Broadcast television can change by including bundle options of streaming channels with their programs. Direct TV has cable television but now they have a Direct TV stream that a person would buy separate. They could include both together. My parents ditched their cable service from the price going up insanely and chose YouTube TV. It allows you to record as many shows as you want at a time, and you have access to streaming and live TV options also. By making this switch my parents are spending at least one-hundred and fifty dollars less than they were for cable. Also, cell phone companies are now offering free channels with service. I have free access to HBO max with my cell phone plan. No one will complain with free.

    D.) Cable TV was instrumental in leading demassification of media content by creating channels for certain topics. They have sports, kids, music, news, crime, movie, and the list goes on of different types of channels offered. By doing this it helps people find the content they are interested in easily. These channels are meant to reach targeted audiences.

    References

    "SIC 4833 Television Broadcasting Stations." Encyclopedia of American Industries, 5th ed., Gale, 2008. Gale eBooks, link.gale.com/apps/doc/CX3049900905/GVRL?u=umd_umuc&sid=bookmark-GVRL&xid=fc946779. Accessed 30 Mar. 2022.

    Gross, L. (2009). Radio and television programming. In W. F. Eadie 21st century communication: A reference handbook (Vol. 2, pp. 868-876). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412964005.n96

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