Planning a Career in Public Relations: One is with a high-technology company that makes inkjet printers and scanners for the consumer market

    You will graduate from college in several months and plan on pursuing a careen in public relations. After several interviews, you receive two job offers.

    One is with a high-technology company that makes inkjet printers and scanners for the consumer market. The corporate communications department has about 20 professionals, and it is customary for beginners to start in employee publications or product publicity. Later, with more experience, you might be assigned to do marketing communications for a product group or work in a specialized area such as investor relations, governmental affairs or even community relations.

    The second job offer is from a local office of a large, national public relations firm. You would begin as an assistant account executive and work on several accounts, including a chain of fast-food restaurants and an insurance company. The jobs pay about the same, but the high-tech company offers a better medical plan. Taking into consideration the pros and cons of working for public relations firms versus corporations, what job would best fit your abilities and preference? Explain your reasons.

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