Persuasive essay

    A persuasive essay uses many of the same techniques as a critical review.
    You are still focused on providing the reader with a clear understanding of how your
    topic affects them, and the claim/support model we’ve discussed is still vital to
    establishing your authority as a writer and the persuasiveness of your argument.
    However, unlike the critical review, the persuasive essay is not limited to focusing
    on the reader’s experience as a consumer, and your topic can be from a much wider
    range. You are free to persuade the reader of something about a product (why
    iPhones are better than Samsung phones, for example), but you can also choose to
    write about a problem to be solved or a choice to be made in your local school,
    community, government or culture at large.
    Perhaps the most important element of persuasive writing is the thesis of your
    argument. Like in a critical review, your argument is shaped by the multiple claims
    you make regarding the topic, but it should also have a clear overall message beyond
    what you claim in a critical review. Your thesis can be presented in the introduction,
    and the argument laid out clearly throughout the paper, or you can begin with a
    question or a problem, and build up the evidence for your argument with each
    consecutive paragraph and your thesis at the end.
    Another key element of persuasive writing is the sense of urgency you bring to the
    argument. You may not be writing about life and death situations, but you must
    believe in what you are arguing (or at least pretend that you do). An unconvinced
    author will only succeed in confusing the reader. When choosing your topic, don’t
    pick something that seems important on a global scale unless it is also important to
    you. I will gladly read about how all toilet paper rolls should be over instead of
    under (or vice versa!), if you can establish a solid argument around that claim.
    If the goal of a persuasive essay is to convince the reader of something wider
    ranging than “Go see this movie” or “This computer isn’t worth the money,” then it
    follows that the author’s resources should also be wider ranging. Remember that a
    persuasive argument cannot stand alone. It always exists inside a conversation, and
    you must engage in that conversation in order to develop a thoroughly persuasive
    argument. You should utilize a range of sources from those which support your
    argument to those in direct opposition. There is a minimum number of 4 sources
    for this assignment.
    ENG 111 51H Fall 2016
    Persuasive Essay – Rubric (3-5 pages, works cited not incl.)
    **Remember – grammatical or punctuation errors will be minimally noted in
    grading**
    Formatting 15
    In-text citations
    Works cited page
    Double-spaced, single-sided, Times New Roman 12 pt. font
    MLA (or style guide of choice) formatting throughout – all that matters is you
    pick one and stick to it!
    Content 50
    Clearly sets up the problem or issue on the table
    Establishes a clear argument regarding the topic, including a thesis
    Demonstrates thorough understanding of the issue through use of specific
    examples/support for argument
    Addresses potential reader questions or objections
    Responds to opposing arguments
    Places the subject in the wider context of topic and surrounding issues
    Communicates a sense of urgency – why the reader should care
    Style 35
    Communicates clearly
    Adheres to one genre throughout (i.e. does not switch person, tense, or level
    of formality)

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