Use this week’s reading assignments and your research to write an in-depth analysis and perspective on how the different demographic segments use and access social media. Specific groups to be addressed are Generation X, Generation Y, Millennials, Baby Boomers, and 60+ market segments.

Items suggested for discussion can include (but are not limited to) the following:

The use and selection of technology for each segment

Types of messaging expected for each demographic

Use of the largest, most popular social networks, Web sites, and other social media sites for each demographic segment