In approximately 700 words, provide a comprehensive description of what a perceptual map is, what perceptual mapping is primarily used for in the field of marketing, and find an example of a perceptual map online and explain it. Please DO NOT use an example based on any alcoholic beverages or tobacco products. To acquaint yourself with perceptual mapping, review the information in the textbook. The perceptual map we reviewed in class is shown in Chapter 9. Please be sure to cite your sources in all instances.

Please use the headings listed below to organize your assignment.

Description of Perceptual Maps
Uses of Perceptual Maps in Marketing
Discussion of an Example of Perceptual Mapping
For Sections 1 & 2 listed above, I would encourage you to rely on more than simply your textbook to complete these. If you have any questions, please do not hesitate to ask. Throughout this assignment you are HIGHLY ENCOURAGED to use the proper marketing terms in your demonstration of your knowledge of these concepts