One of the biggest decisions an organization will make is the decision to go from a national player to one that competes in International Markets. Most companies start out with more limited geographical plans; many just want to test their new idea in a city state region etc. Depending on the product and target market some find it better to go national right away. This exercise will deal with a company that has successfully marketed in the U.S. and now wants to expand internationally. Even though Canada and Mexico are considered international markets (anything that crossed a country border is considered international business) many U.S. companies include Canada and Mexico in their initial plans. Therefore we will deal here with possible expansion into Europe Asia Africa South America Australia etc. The company(s) we will look at may not choose to enter all at once but again this depends on the product and target market.