Name three latest consumer fitness trends in the US that can drive Aaptiv’s growth and market differentiation?

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    This assignment is about an analysis of a fitness app “Aaptiv”

     

    Aaptiv has engaged our media teams to plan and manage a holiday campaign aiming to increase new user trials by 20%. The client has briefed the teams regarding the business and marketing objectives a few weeks ago. Also attached is the detailed company overview. Aaptiv is also seeking recommendations for a general marketing strategy. Please address the following: 

     

    1. Name three latest consumer fitness trends in the US that can drive Aaptiv’s growth and market differentiation?
       
    2. Conduct a SWOT analysis of Aaptiv in the US market.
       
    3. Define and describe the U.S. target audience from a (i) demographic, (ii) psychographic, and
      (iii) behavioral standpoint.
       
    4. What is your recommendation to leverage paid, owned and earned media channels to achieve its marketing objective?     

    Instructions 

    • Maximum paper length: two pages
       
    • Format: single space, in Calibri, 12-point font
       
    • References: list at least three information sources at the end
       
    • Save the digital copy in the format of Last Name_First Name_#2 Assignment
       
    • Key areas of evaluation – organization, critical thinking, creativity, coherent and clear writing, use of evidence, and grammar.

       

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