My instruction reposition an existing brand I choose ( Nokia the mobile business

    My instruction
    reposition an existing brand I choose ( Nokia the mobile business )
    three pages
    The assignment is below :
    Segmentation Strategy
    The competition ( from three to five competitor ) I suggest ( Apple Sony Ericson Samsung BlackBerry)
    Explained the selection criteria for the inclusion of a brand as a competitor.
    For each competing brand:
    Listed the brand and the company that markets the brand
    Described the market segment targeted by the brand (using segmentation variables) Explained how the segmentation strategy was inferred from marketing
    communications (e.g.
    My instruction
    reposition an existing brand I choose ( Nokia the mobile business )
    three pages
    The assignment is below :
    Segmentation Strategy
    The competition ( from three to five competitor ) I suggest ( Apple Sony Ericson Samsung BlackBerry)
    Explained the selection criteria for the inclusion of a brand as a competitor.
    For each competing brand:
    Listed the brand and the company that markets the brand
    Described the market segment targeted by the brand (using segmentation variables) Explained how the segmentation strategy was inferred from marketing
    communications (e.g. TV ads radio ads print ads websites) and/or other elements of
    the marketing mix (e.g. price product packaging). Which aspects led to which conclusions about the segment?
    Attached copies or provided links and/or described the materials analyzed
    Current segmentation strategy
    Described the current segmentation strategy (using segmentation variables)
    Explained how the segmentation strategy was inferred using marketing communications (e.g. TV ads radio ads print ads websites) and/or other elements of the marketing mix (e.g. price product packaging). Which aspects led to which conclusions about the segment?
    Attached copies or provided links and/or described the materials analyzed
    New segmentation strategy
    Described the new segmentation strategy (using segmentation variables)
    Explained the rationale for this segmentation strategy and why this segment was selected as the new target market
    Attachments:

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