The report will give an analysis and evaluation of the retailer’s multi-channel operations. Produce a critical analysis on the channels they use to sell their product/service, identifying key customers and opportunities for growth. You will also benchmark your specific retailer against ONE key competitor identifying any similarities in their operations. A definitive strategy the retailer should take when expanding their multi-channel operation will also be addressed, identifying the role of the consumer in their strategy. The report will make clear recommendations and highlight future challenges the retailer may face.

Can the Report be in standard business report format. The report should be fully referenced (Harvard style) and should include a contents page with a list of figures, tables, abbreviation, reference list and bibliography.

The report must contain an executive summary and provide clear, concise and above all realistic recommendations and conclusions. It is essential that you underpin all elements of the report with academic theory to prove you have investigated and understand the importance of multi-channel retailing.