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Assignment # 1
Research Problem
The Case:
Move-and-Pick Hotel chain would like to seek opinion about its services, offers and customers’ suggestion through a survey to be conducted. The hotel chain is mainly focusing on the demographic information about the travelers such as Name, City (Country), Nationality, Age Group, Level of Income and Number of dependent while staying in the hotel. They are also interested to know about the Choice of Meal (Arabic, South Asian, Continental etc.), Choice of Room selection (Single, Double, Suite and Deluxe). They want to know the rating of their services that they offer like Room Reservation, On-stay Services, Changing Room facilities and room itself and Special offers. The chain needs to know about the frequent guests and their purpose of stay.
They need to know the level of satisfaction about the services such as easy to locate hotel in the city, staff behavior, assistance during the stay needed and level of comfort, various offers made by the hotel chain etc.
At the end of the questionnaire, provide a space for writing suggestions (any) by the guests.
Required:
1. You are required to prepare a Research proposal to submit to the Hotel Management
2. Design an appropriate Questionnaire to address the issues mentioned in the case
3. Provided necessary review literature summary for similar studies carried out by any other hotel chain in the past
4. Print this proposal and submit either printed form or send via e-mail
