Mobile Business Technologies: Explain how beneficial a mobile presence via iOS or Android app could be for the company to promote and sell its services and products

    The individual report should be divided into two parts:

    – In the first part you are expected to choose a company of your choice and explain how beneficial a mobile presence via iOS or Android app could be for the company to promote and sell its services and products.

    – In the second part you will identify and compare the most cost effective approaches for building a mobile application for your chosen business. The report on the app should cover and present the development including costs, for the graphics interface, ease of use, location, search feature, product reviews, descriptions, quality of images/videos, payment, customer support, customer journey and its link so to Social Networks including Facebook, Twitter, LinkedIn and others.

    The module learning outcomes assessed for this assignment are:

    The mobile industry, trends, challenges and applications
    The impact of mobile applications features such as multitouch, accelerometer and other interfaces
    Impact of the mobile applications for the business transactions
    Critically evaluate and identify relevant applications to make business processes more efficient in an organisation.

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