Microeconomics Op-ed

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An op-ed is generally 500-750 words. It must unfold quickly. Focus on one issue or idea, briefly express your opinion in your opening paragraph, and be clear and confirmed in your viewpoint. The following paragraphs should back your viewpoint with factual, researched, or first-hand information. A good op-ed is not just an opinion; it consists of fact put into well-informed context.
Be timely and controversial–but not outrageous. Personal, conversational, and humorous (when appropriate) writing is important to readability, and to capturing the reader’s attention. Make sure that you educate without preaching. Near the end, clearly restate your position and issue a call to action. If you are discussing a problem, then offer a solution or a better approach; this takes the reader beyond mere criticism.
Try to include a catchy title for your op-ed that emphasizes your central message. This will help the editor grasp the idea quickly, and help sell the piece. (However, be prepared for the paper to write its own headline; they will rarely use the writer’s head no matter how good it is. That’s just the way it’s done.)
Here are some specific devices to keep in mind as you write.
• Come down hard on one side of the argument, and never equivocate.
• Identify the counterargument, and refute it with facts.
• Emphasize active verbs; go easy on adjectives and adverbs.
• Avoid clichés.
• Avoid technical jargon and acronyms
• Try to grab the reader’s attention in the first line. End with a strong or thought-
provoking line.
• Use specific references and easy-to-understand data rather than abstraction.
• Anecdotes can sometimes help enhance understanding of an issue.
• Ideally, your topic will be timely, but at the same time have a long shelf life (i.e.,
the problem won’t be solved in a month).
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