Assignment 1 (10 points): Article reporting

1-Read the attached article.

2- Write a 3 to 5 pages report about the article. The report must include

· A summary: object of the article, purpose, main ideas and findings. (One to two pages)

· The link between the article and the course concepts you have already taken.

· Putting end-customer first

· Segmentation

· Logistics strategies

· …..

· The link between the findings of the article and the Saudi Arabian context:

· Do you think the vanguard method can be used in Saudi Companies? explain

· What is the importance and problems of forward and reverse logistics for the companies using e-commerce ( Souq.com, Wadi.com, Namshi……)

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