Discussion 75-150 words
Are some products too dangerous to be marketed in any circumstance? What regulations if any would you place on marketing cigarettes? Handguns? Prescription drugs?
As a starting point refer to The American Marketing Associations Statement of Ethics found at www.marketingpower.com/AboutAMA/Pages/Statement%20of%20Ethics.aspx which provides guidelines for marketing products.
This code of ethics can be used to locate other codes and regulations that may address this issue.
Assignment
Research the case Pelman v. McDonalds in which it was alleged that McDonalds was partially responsible for the health problems associated with the obesity of children who eat MacDonalds fast food.
Write a 2-3 page APA style paper addressing the above issues while answering the following:
Should MacDonalds and other fast-food restaurants be judged negligent for selling dangerous products failing to warn consumers of the dangers of a high-fat diet and deceptive advertising?
Some websites to look at regarding the McDonalds obesity case:
U.S. judge dismisses obesity suit vs. McDonalds: http://money.cnn.com/2003/01/22/news/companies/mcdonalds/index.htm
U.S. District Court Southern District of New York Opinion: http://www.nysd.uscourts.gov/courtweb/pdf/D02NYSC/03-07166.PDF
Food Fight: Obesity Raises Difficult Marketing Questions: http://knowledge.wharton.upenn.edu/article.cfm?articleid=1149&CFID=2756464&CFTOKEN=80757050
Provide 3-5 APA style references both inline and at the end of the paper to support your analysis. Please write in 3rd person.
Note: This is your opportunity to demonstrate your knowledge of the weeks theory linked to personal opinion and outside evidence.