Generally speaking many companies are interested in the potential cost savings of using the same product and promotional mix on a global basis. It is easier to control the program and less time is required in developing the marketing plan. However as you have learned each country has a different culture and a successful marketing strategy must connect with the local population.
McDonald’s is one of the most successful American companies in the global market since it has skillfully adapted its international marketing strategy and its menu to meet local tastes and preferences thus allowing it to prosper in almost every local environment. You may be surprised to know that McDonald’s now earns a majority of its revenues overseas.
Use your module readings the Argosy University online library resources and the Internet to research McDonalds global marketing strategy. Then respond to the following:
BySunday March 5 2017 post your response
Write your initial response in 300500 words.
Your response should be thorough and address all components of the discussion question in detail include citations of all sources where needed according to the APA Style and demonstrate accurate spelling grammar and punctuation