Macroeconomic effects impact consumers

The given article “An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior“

implicates that gas-prices (macroeconomic) impact consumers total spending’s, which is in this specific case a

‚national’ focus.

Discuss if other effects, like tax & dues and catastrophes, have similar effects to consumers behaviour

(national and international). Check the structure of the expected answer (Discussion).
Please limit your response to between 400-600 words, stay academic on high university level and include external

references in support of your comments. Reference at least four to five peer viewed articles.

Discussion:
• Short reflection onto given article (gasoline prices and the impact to consumers)
• Paragraph 1: discuss the effects of taxes and dues (macroeconomic effect of high tax versa low tax (national) →

marketing approach → consumers behaviour)
• Paragraph 2: discuss the effects of catastrophes (like hurricane, wars, oil spills, etc) → national AND

international effects → marketing and consumers behaviour
• Conclusion: macroeconomic effects proven: earthquake / Fukushima → national to international → macroeconomic

aspect: In Germany the discussion about nuclear power leads to the governmental decision to close all of its

nuclear power reactors/plants, later on also Switzerland → ‘green’ power → taxes and energy prices growing →

consumer behaviour: reducing energy consumption, so different consumer behaviour.