Educated perspective on mass communication.

briefly present your ‘educated’ perspective on Mass Communication in Modern Society.

communication is characterized as having eight dimensions of influence. In which dimension does communication
have the greatest potential for constraining human agency? Conversely, which dimension has the greatest potential
for facilitating agency and social cohesion? Why?
In accordance with the definitions of Mass Media and New Medi, which do you see yourself as being more engaged
with? Why?
Other than Gutenberg’s invention of the printing press in 1440, what historical event do you believe had the
greatest influence on Modern communication media? How did this proceed to change social circumstances?
In what types of communication media have Canadians invested vast sums of public funding? Why? How do you think
this assisted in the cultural development of the nation?

How have technological communications media provided greater potential for individual expression? Has this
effected more traditional modes of communication media? How do you feel communication media should be regulated in
order to protect cultural development and/or democracy?

Encoding and decoding model on page 86 (Ed. 6) is useful and should be read with some care. The four media
theories that follow can each be reduced to a sentence. I’ll do one: Libertarian Theory: We should live in
freedom, and our media should reflect and support that. Could you tackle the other …

provide a brief take on one of the perspectives on the study of media content. Take your pick from:
Structuralism, Semiotics, Poststructuralism, Discourse analysis, Critical political economy, Content Analysis, or
Genre Analysis.
How would you best provide a framework for media-audience interaction? What theoretical approaches would enhance
your framework? Why? Please reference your reading (Ch 5, Ed. 6)

What type of analysis would you select in order to calculate audience dynamics? What social and/or cultural
contexts would you consider?
How do you feel that communications law and policy contribute to safeguarding The Canadian Charter of Rights and
Freedoms, individual privacy, free speech, and a democratic society? What modifications, if any, would you make to
communications law and policy?
Do you agree with the key components of law and policy which regulate the cultural industry? Why? Please reference
the course text (Chapter 7).

How much private enterprise and/or free-market economics should be applicable to mass communication? Please locate
yourself within one of the viewpoints (i.e. economistic, culturalist etc.) when expressing your opinion.

What distinguishes journalism from other forms of ‘storytelling’? How does this limit or provide freedom for
journalists as content producers?

Compare and contrast the Canadian context for journalists with the European and American contexts. Please
reference Canadian Law in your response.
How closely do news reports come to being factual stories that provide an acceptable framework for reality? What
implications does this have on public perception?

Which theoretical perspective of technology do you feel most clearly defines its practical, social, cultural, and
What do you see as being the positive and negative consequences of technology in the realm of mass communication?

In your opinion, what are the important roles communication media play in the globalization process? How do these
factors influence social relations?

What would be your cultural and economic rationale for promoting a relationship between the media and the state?
How might this relationship also pose dangerous consequences?

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