Mars and ferrero
Mars (http://www.mars.com/global/index.aspx) and Ferrero (http://www.ferrero.com/) are two world-leading food (especially Chocolate) manufacturers. After researching these two companies and related literature, respond to the following questions:
1. What are the key success factors of these two companies in terms of ?internationalising?
2. Do you think one company is more competitive than the other in terms of ?internationlising? Why? Please apply some international business theories when you ?analyse this question.
3. If you were given the responsibility of managing these two companies, what ?international strategy changes you would undertake in order to make the companies more competitive and profitable?
? Title (You need to give an appropriate title to this essay – the title should be able to highlight the core meaning of the whole essay)
? Introduction (200 words)
? Question 1 (You need to give an appropriate heading to this question, e.g. ?Success

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