Assessment Criteria
Your assignment will be marked and feedback given against the criteria in table below:

Criterion

A discussion of the chosen product mix
:
1. Justifies that it is a logical product mix to choose

2. Outlines the individual products in the mix and discusses how they differ from each other

3. Summarises the marketplace(s), the major competitors and customers of this mix

4. Relevant theory, models and concepts are applied to support the analysis and arguments

Identification of a customer need not met by the current mix
:
1. Provides evidence that this need exists

2. Discusses the main customer group(s) that have this need

3. Uses data and evidence drawn from a range of credible sources
4. Relevant theory, models and concepts are applied to support the analysis and arguments

Proposal for a product that will offer benefits to meet the identified need:
1. Justifies why this is a logical addition to the mix

2. Clearly outlines the benefits it will offer and why these will meet the customers’ need

3. Outlines the main competing products highlighting key points of difference between these and you proposed product

4. Relevant theory, models and concepts are applied to support the analysis and arguments

The quality of production of the report
:
1. It is structured and written in a business-like manner

2. Clear and logical arguments are developed that enable the reader to endorse the conclusions.

3. It is supported by the use of academic, practitioner and market sources cited in Harvard format.