Marketing Research

    View the Gaviña video using the web link above this discussion board. Then answer the following questions in 150+ words. 

    Apply the concept of the supply chain to Gaviña.

     

    Sketch out as many consumer and business channels for Gaviña as you can. How does each of these channels meet distinct customer needs? 

     

    How has Gaviña’s distribution strategy affected its product mix?    

     

    Next respond to two of your classmates’ posts. Your response should be more substantive than “Yes, I agree” or “I do not agree.”  

     

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