Marketing Plan Phase I

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with

speaker’s notes where you:

• Define a target market with segmentation criteria for the product that

your team selected in the Week 2 Learning Team assignment.

• Create a digital advertising strategy including two sample banner ads

and a mock landing page.

• Create three mock web ads with specifics of where they will be

placed along with budget for a 2-week advertising campaign.

Format your presentation consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Supporting Material: Marketing Plan Phase I Grading Guide