Based on your Market Entry Analysis assignment and unit readings develop a high-level marketing plan. The marketing plan should focus on the product product line or service that was the focus of your Market Entry Analysis in Unit 4 and should include:
The first four sections above should be 34 pages in length. The fifth and final section is a 23 page comprehensive strategic marketing recommendation directed at your company’s upper management:
In this final section of your paper make a recommendation for action based on an analysis of all project work to enter (or not to enter) the market you have been researching providing ample justification. The recommendation should synthesize your project work be well-organized and present a strong case for the next steps of your company or product. You may wish to present a recommendationnotto move into your selected countryjust explain and support your position either way. Be succinct but provide enough detail for upper management to see the overall plan. (A media schedule or detail beyond strategies and general tactics are not necessary.) You may include additional presentation elements that help you make a persuasive case to the decision makers. In all cases use an appropriate business-oriented layout and design.
The course project is focused on reviewing opportunity fit and other components but does not include a full financial analysis of the possible opportunity. Thus you will need to pare down your information to consider the needs of the upper-level decision makers who are your audience.
Your total paper should be 57 pages in length and include proper APA citations and references.