BUS 235 BUS235 Principles of Marketing Week 5 Assignment ( MARKETING MIX ) Good Score

Marketing Mix

The final assignment for this course is the Marketing Mix. The purpose of the Marketing Mix is for you to culminate the learning achieved in the course by describing how each variable of the marketing mix (product, price, place, and promotion) is being executed in a product you select. After you select an existing product of your choice and identify its target market, address at least three elements of each variable. The Marketing Mix represents 30% of the overall course grade.
Focus of the Final Paper
In a 6-8 page paper, excluding title and reference pages, consider the following:
Product: What features do customers care most about? How are the key features and benefits better or worse than those of competing products? How do consumers choose and use products in this category? How is the product branded?
Price: How is this product priced relative to competing products? What is the rationale for employing this pricing strategy? Are there pricing discounts (e.g., wholesalers, bulk)?
Place: Where is the product sold and why have those locations been selected? Do the locations give adequate accessibility to the target market? Are products sold online as well? Is there transparency between online and brick and mortar outlets?
Promotion: What marketing communications does this company use to promote the product? Describe the advertising, personal selling, public relations, direct marketing, etc. efforts). What main messages are portrayed to consumers? What is emphasized? What is the image?
What recommendations do you have for the marketing mix? For example, should the advertising be changed or should the product be distributed differently? Be sure to use at least 3 resources to support your analysis and recommendations.
Writing the Final Paper
The Final Paper:
1. Must be six to eight double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.
2. Must include a title page with the following:
a. Title of paper
b. Student’s name
c. Course name and number
d. Instructor’s name
e. Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least three scholarly sources to support your analysis and recommendations.
7. Must document all sources in APA style,