Marketing Management
In your role as a Marketing Consultant, you have been asked by Unilever , a global organisation with a large number of recognised brands, to research and report on the feasibility of them launching one of their products in a new international market where it doesn’t currently exist (this can be a country or economic zone of your choice and/or one you are familiar with).
Develop a Marketing Feasibility Report to address the needs of this task. It should be structured as follows:
1) Front cover and contents page.
2) Executive summary.
3) Situational analysis (this should refer to the country/economic zone you have selected).
4) Marketing objectives (using the SMART format).
5) Marketing plan (strategy and tactical details). To include: segmentation, targeting and positioning analysis; marketing mix analysis; e-business; customer relationship management (CRM) issues and sustainable marketing considerations
6) Marketing budget.
7) Conclusions, recommendations and summary.
8) Appendices. To include biography, references and any other relevant material.
9) PowerPoint presentation of your report. This should take the form of an imagined face-to- face ‘pitch’ to the client to support and promote your bid for this consulting contract. A maximum number of 10 slides for a 10-minute presentation. This should be inserted into the appendices section of your report as follows: once you have prepared your PPT go to the ‘File’ menu, click ‘Save as Pictures…’ this will save each slide as a separate JPEG or
TIFF file. These can then be copy and pasted into the report. Please note: this PPT must be pasted into the appendices and not embedded as a separate file.

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