The analysis of a channel configuration within a specific environment. Select one firm and specify their institutional/business environment.

Keep in mind that it has to be a parents company. Not a brand. 

For example: If selecting Zara to be the chosen firm, that is INCORRECT. Because Zara is owned by Inditex. So, one need to be careful when choosing a brand. I have some suggestion on chosen firm for the writer to choose: Apple Inc. / Ikea/ Starbucks Corporation / Sumsung group /Huawei Technologies Co., Ltd. / could be use in this essay? (I find that these firms are kind of owned itself brand so it might be less complexity than some Company that has a lot of sub-brands within its company.)