Question 1

http://www.theguardian.com/media-network/media-network-blog/2014/aug/14/coca-cola- share-coke-marketing

You have been appointed as a Consumer Insights Manager for Coca Cola to advise the marketing team concerning the consumer issues in this situation. You are

required to write a report to the Marketing Director which covers the following issues:
a) From the consumer perspective, describe the strategy used by Coca-Cola and the principles
on which it is based.
b) Based on developing consumer trends of which you are aware, suggest some follow-up actions that Coke could consider for Summer 2015.

OR Question 2
http://fortune.com/2014/09/02/car-dealerships-turn-to-ipads-not-sign-twirlers-to-win- business/

You have been appointed as a consultant to Atteviks (or Nybergsbil or Holmgrebsbil) who represent the Swedish “face” of car dealerships discussed in the article.

You are required to submit a report in which you discuss the following:
a) The changing consumer issues associated with the purchase of cars
b) Suggest consumer-based actions that could be considered to deal with these changing consumer actions.
OR

Question 3

http://adage.com/article/global-news/awful-ads-skin-whitening-products-die/294766/

You have been appointed as an advisor to a gender task force for a Non-Government
Organisation (NGO) regarding women’s issues.
a) Comment on the consumer issues evidenced in this report.
b) What, if anything, should the NGO do about this, and how should they go about it?