marketing

    Understanding the nature of the national environment in which businesses operate
    You will need to:
    ? explain how economic systems attempt to allocate resources effectively
    ? assess the impact of fiscal and monetary policy on business organisations and their activities
    ? evaluate the impact of competition policy and other regulatory mechanisms on the activities of a selected organisation

    Understanding the behaviour of organisations in their market environment
    You will need to:
    ? explain how market structures determine the pricing and output decisions of businesses
    ? illustrate the way in which market forces shape organisational responses using a range
    of examples
    ? judge how the business and cultural environments shape the behaviour of a selected organisation

    Assess the significance of the global factors that shape national business activities
    You will need to:
    ? discuss the significance of international trade to UK business organisations
    ? analyse the impact of global factors on UK business organisations
    ? evaluate the impact of policies of the European Union on UK business organisations.

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