Marketing

Paper instructions:
Research Paper: Internal Analysis and Strategy Map

GUIDELINES
Choose a company that has several strategic business units and product divisions.

You, the writer can choose any company…below is the company I thought of when I read this assignment.

It’s the….YUM BRANDS, which includes the Taco bell, KFC, Pizza Hut, and Wingstreet restaurants.

Remember, a strategic business unit (SBU) can be a company division, a product line, or even a collection of businesses all contained in the same company. For example, General Electric has over 40 SBUs, and Proctor and Gamble has more than 250 brands!

Using your chosen company and product, write a minimum five page analysis of how your product compares to its internal competitors.

Include a SWOT analysis of your product as it compares to at least three internal competitors, and provide a MBA 5871, Business to Business Marketing 3
strategy map similar to Figure 6.6 in your textbook.

Make sure you include the four elements from the balanced score card (financial perspective, customer perspective, internal perspective, and learning and growth perspective) in your strategy map. Each part of this assignment should be submitted in one document.
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