Marketing
Compare the presentation in paragraph 1 to paragraph 1A and compare the presentation in paragraph 2 to paragraph 2A. How has the venture evolved from paragraph 1 to paragraph 1A and paragraph 2 to paragraph 2A? What else should be added?
Paragraph 1
Have you ever been in the market for a new appliance, furnishing or tool only to go to one store and walk out less than satisfied because they didn’t have what you wanted? After driving across town, the same thing happens again. You finally find the item online but you had to pay more than you budgeted for. Well those days are over! Introducing, the “All-in-One Home Super Store”! Our super store carries all makes and models of every appliance and an extensive array of home furnishings. Our state of the art warehousing system ensures immediate availability to make sure you get what you want, when you want it.
That’s right folks welcome to our “All-in-One Home Super Store”. We’ve got everything you need under one roof to make your house a home. And we don’t stop there. We stand behind everything we sell by providing exceptional service for everything you buy. With our extensive focus on service after the sale, all other warranties and repair agreements pale in comparison. You’ll never have to worry about your refrigerator full of food spoiling if it should malfunction. Our speedy response team can complete repairs on the spot and normally within the same day. However, if that wasn’t possible, we’ll provide a loaner for you until we can get the right technician on the job. We’ll not only deliver and hook it up for you; we’ll transfer your contents so you don’t have to. That’s just part of the exceedingly exceptional service after the sale that you can expect from us.
You want more? I’ll give you more! We’ve assembled an outstanding team of professional tradesmen and women that provide exceptional installation services. No need is too large or small. From a simple light switch to the complete construction of a new home; our all-in-one home super store can do it all. Does your yard need a makeover? We have professional landscapers on staff to help with that. We’ve got everything you need and with a team like that, you’ll never need to shop anywhere else; ever!
And the best part is, we’ll beat anyone’s advertised price or I’ll give you an additional 10 percent off of our already ridiculously low price. So give us a try. You’ll be glad you did.

Paragraph 1A
I’m here today to tell let you know your life is about to change. No more running around all over town to get a few things for your home or to do a renovation project. Are you looking for a little color? We’ve got what you need. Are you looking to get rid of that old dingy and outdated furniture? I have your answer! Do you want to just go for it all and get that enormous remodeling project underway once and for all? Look no further than the All-in-One Home Store! My store has everything you need to remodel your existing home to building a brand new one. Are you tired of your old appliance? Well I have just what you need. My Home Store has everything from building supplies to light switch covers; toaster ovens to refrigerators; baby cribs to rocking chairs; and paving stones to grass seed! We’ve got it all and it’s all under one roof!
I don’t stop there either! If you want to take on a project on your own, we have the materials for you. But if you want the benefits of a new project but you just don’t have the ability or knowledge to do it yourself, I’ve got you covered. I offer the very best contracting services in any trade including carpentry, electrical, plumbing or whatever it is you need for your home.
Did you think I was done? Not so fast! I’m going to go the extra mile by backing up everything I sell by offering extensive service and warranty plans. These plans go well beyond the traditional 30 day or 1 year limited warranty on parts that never wear out. We cover it all to make sure that whatever product or service you buy from the All-in-One Home Store, lasts a good long time!
You work hard for your money so don’t settle when it comes to your largest investment. Count on us to get the job done right for you. One trip to my store and you’ll never shop anywhere else. Come see us today!
Paragraph 2
We at “AAA company” are well aware of the reimbursement issues that are plaguing the healthcare community in this current economy. Given every effort to battle inflation and budgeting for the mediocre economic situation, reimbursements have continued to show a progressive decline in regards to surgical implants (n.d., pubmed). However, there is an alternative to this continuous declination.
“AAA company” has recognized the need for a cost saving structure both for the hospitals and manufacturers of surgical implants. What we propose would prove to be beneficial for both parties financially.
Our company would take on the responsibility of training individuals to be specifically adept to consult in the surgical theaters for the following specifications:

1. Orthopedics

2. Spinal

3. General

4. Vascular

5. OBGYN

6. Urology

The benefit to your facility would ultimately be a massive savings in regards to cost of the implanted product.
Realizing these savings will be conditional upon hiring the individuals that will graduate from our program. They will be intensively trained in anatomy and product knowledge. This will prove to be a major asset to the surgeon during difficult procedures where consultation is required. These individuals will also be mandated to monitor inventory and reorder supplies as needed to ensure that required product is available for upcoming surgical procedures.
Retiring the need for the common sales rep and product manager will allow for the producing company and the surgical facility to mutually recognize a weighty savings. Effectively placing one individual in a position that can carry out both tasks efficiently will prove to be financially beneficial to both parties.
Commissions paid out from the producing companies range from 15-20% to the sales rep and the distributors. One orthopedic surgeon in a mediocre practice produces one million dollars worth of business for a surgical center. In a worse case scenario that leaves $250,000 that the hospital and implant company doesn’t have claim to. Most facilities have a few orthopedic, spinal, general, vascular, OB, and urology surgeons booking cases and puling in revenue. Even in a worst-case scenario, $250,000 split two ways is mighty attractive. Purchasing managers are roughly paid between $45-65,000 anually. We are now looking at $300,000 plus that is being spent at a minimum for a surgical facility to manage one physicians needs.
Introducing our graduates will into your facility will eliminate the need for a product manager and a sales rep. Depending on the size of the facility we would suggest a base salary of $80,000 with options to increase. Our graduates would take care of monitoring and ordering necessary supplies for upcoming surgeries. They would also be well versed in all manner of surgeries so as to be a valuable asset in the room should consultation be required from the surgeon. If a facility is large enough to require more than one consultant, please let us know. The potential savings for
your surgical center is immense! I would greatly appreciate the opportunity to further discuss these options at your convenience. Please contact me at:
Paragraph 2A
The need for orthopedic joint replacement continues to rise every year as more and more people have the desire to stay active. From the year 2000 to 2010 the number of total knees alone doubled in the United States. It is estimated that one in every 30 Americans has a joint implant today (600bn.com, 2010). The technology has continued to improve very rapidly since the 90’s with improvements in metal on metal and ceramic replacements. The biggest breakthrough has been with the manufacturing and sterilization of polyethylene’s. Crosslinking allows for a
stronger polyet

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