Marketing


    1. Customized products that are more extensive than standard products do not provide customer value.

     

    T          F

     

    1. A value chain is different from a supply chain in that it provides additional value   on purchases to the company only.

     

    T          F

     

    1. Manufacturing strategies include all of the following except:

     

      1. ___ Build to Order
      2. ___ Purchase for Resale
      3. ___ Build to Forecast
      4. ___ Engineer to Order
      5. ___ Assemble to Order

     

    1. Vendor managed inventory implies that the:

     

      1. ___ Vendor manages their own warehouse
      2. ___ Vendor manages inventory in their plant for customers
    1. ___  Vendor manages the procurement of raw materials to produce products for customers
      1. ___ Vendor manages the customer’s inventories
      2. ___ Vendor manages a customer’s warehouse

     

    1. Of the following cultural challenges, which doe not below?

     

      1. ___ Climate
      2. ___ Topography
      3. ___ Inflation
      4. ___ Natural Resources
      5. ___ All are important

     

    1. Of the following cultural challenges, which does not belong?

     

      1. ___ Religion
      2. ___ Language
      3. ___ Race
      4. ___ Deflation
      5. ___ They all belong

     

     

     

     

     

    1. The following are infrastructure factors except:

     

      1. ___ Railroads
      2. ___ Ports
      3. ___ Bridges
      4. ___ Roads
      5. ___ Space Station

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    1. Of the following economic challenges, which one is the least common?

     

      1. ___ Balance of payments
      2. ___ Inflation
      3. ___ Deflation
      4. ___ Employment
      5. ___ Religion

     

    1. Distribution strategies include the following except:

     

      1. ___ In-house transportation
      2. ___ Direct investments
      3. ___ Direct sales
      4. ___ Wholesalers and distributors
      5. ___ Third party providers

     

    1. Which of the following are commonly used hedging strategies?

     

      1. ___ Forward market
      2. ___ Money market
      3. ___ Currency options
      4. ___ A & B
      5. ___ All of the above
      6. ___ none of the above

     

    1. Which of the following are commonly used inventory management models?

     

      1. ___ Economic Order Quantity (EOQ)
      2. ___ Just In Time (JIT)
      3. ___ Kanban
      4. ___ Two bin
      5. ___  Materials Requirements Planning ( MRP)
      6. ___ B & D
      7. ___ All of the above

     

     

     

    1. The following are all common forecasting techniques except:

     

      1. ___ Exponential smoothing
      2. ___ Trend extrapolation
      3. ___ Simulations
      4. ___ Regression analysis
      5. ___ Black Sholes model

     

    1. Electronic Data Interchange (EDI) is used to:

     

      1. ___ Convert one’s data format to another
      2. ___ Withdraw cash from an Automated Teller Machine (ATM)
      3. ___ Transmit orders electronically
      4. ___ Send money orders internationally
      5. ___ Send wire transfers

     

    1. Global positioning satellite systems are used to:

     

      1. ___ Position the globe
      2. ___ Track moving vehicles
      3. ___ Communicate orders
      4. ___ Locate customers
      5. ___ Locate warehouse inventory

     

    1. Lack of connectivity is also described as “denial of service”

     

    T          F

     

    1. Point of Sale terminals refer to mechanical cash registers.

     

    T          F

     

    1. The following are contemporary trends in global value chain management:

     

      1. ___ Automation
      2. ___ Virtual integration
      3. ___ Disintermediation
      4. ___ Differentiation
      5. ___ Voice over Internet Protocol

     

     

     

     

     

     

     

    1. Comprehensive web services related to global value chain management include all of the following except:

     

      1. ___ Teleconferencing
      2. ___ Virtual integration
      3. ___ Internet
      4. ___ Electronic markets
      5. ___ Voice over Internet Protocol

     

    1. The following are contemporary issues in value chain mangement except:

     

      1. ___ Trust between global value chain partners
      2. ___ Resolution
      3. ___ Identity theft
      4. ___ Reliability
      5. ___ Security

     

    1. All of the following enhances the global value chain except:

     

      1. ___ Process versus function
      2. ___ Customer centered versus supplier centered
      3. ___ Bonus plans for executives
      4. ___ Execution versus planning

    ___ Vendor Managed Inventory

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