Marketing

you are requested to use as a starting point a business article from a major newspaper such as the New York Times, the Wall Street Journal, or any magazine or newspaper including the popular ones such as Times and Newsweek.

• These can be obtained either in print on the web or at the library.

• Select an article on a company, an industry, or a general business subject.

• Make sure the article relates to the topics discussed in this course. The article is only a starting point for the topic which should be researched and elaborated upon. This must be a business paper presented as much as possible as a business memo. Paragraphs should relate to specific subtopics of your research and findings, and labeled with “subheadings” to indicate what is expected to be discussed in that particular paragraph. One tested business method is to couch the subheadings in the form of a question and then move on to answer or discuss the topic. Subheadings should be in bold letters and underlined.

• The paper must include solid facts and numbers. I am not interested in pure history or political musings on the subject, but in the business merits involved.

• Write a brief executive summary of the content of the article to introduce the reader to the topic, touching on its major points.
• Write the body of your paper on the topic selected citing the article itself but accessing the library, our class discussions and the web’s databases to further expand on the subject.
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