Marketing

Questions
Rethinking Marketing: The Entrepreneurial Imperative offers examples of customers taking creative approaches with a product. How might allowing customers to have input or to creatively use a product create a specific niche for a company?

2. Describe a product or service that you have purchased and identify its Unique Selling Proposition. Has this product or service been successful? Why or why not? As a customer, how would you suggest that the company improve its unique selling proposition?

3. Explain how creating a market niche may be helpful to an entrepreneur. Use an example of a successful small business that you are familiar with and their niche to illustrate your explanation.

4. There are a number of products being released that are focused on customer involvement in the development or improvements. How does a company with which you are familiar use customer input to change or improve its products or services?

 
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