market segmentation

    market segmentation

    a)… go to a store that you never expected to go to (no purchase necessary)

    b) …browse through a magazine that you never expected to look at

    c) …watch an entire TV show (at least 30 minutes) that you would never have watched on your own.

    Now produce a one page report, with the theme of Market Segmentation, and tell me about what you

    saw….was it odd? Disturbing? Silly? Were you uncomfortable? Take a few minutes and tell me who you

    THINK might be watching that show, reading that magazine, and who you saw in that store. Use the

    segmentation variables of Demographic & Psychographic segmentation to describe them

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