Market Research Module Title Researching the Market Environment

Assessment Title The Catering Offer at the University of Cumbria
Individual/Group Individual
Weighting 50%
Word Length 2,400

a. Task

Produce a report for the catering manager Mrs I McCook at the University of Cumbria Fusehill Street/ Lancaster campus as appropriate. The task is to research attitudes to the catering offer at one site of the University of Cumbria by all onsite providers.

• Guidelines

• Please write your report in 12 pt sans serif format with 1.5 line spacing and ragged right edges (HEA guidelines). Be sure to reference appropriately. Pay attention to your report and ensure that you proof read it carefully and do not plagiarise (pass off work from somebody else as your own). You should include both relevant qualitative and quantitative data and can include figures and tables which should be appropriately numbered, titled and sourced. Remember to number your pages.
•
• Bear in mind this report assesses learning outcomes 1, 2 and 3 of your module descriptor.
1. You should be able to understand the proper use of various research techniques either for improving in house research or for evaluating research projects undertaken by external research consultancy firms.
2. You should be able to use different research techniques for different research objectives.
3. You should be able to design efficient and effective research that provides solutions to stated objectives

•
• Submit via Turnitin which will enable prompt feedback from course tutors. Work between campi will be internally moderated as well as subject to external moderation.

b. Format

The following sections should be used in your report:

Cover page
Contents page
List of figures
List of tables
Glossary
Introduction
Methodology
Findings
Conclusions
Recommendations
Appendices
Bibliography
You need to include appropriate report numbering and paginate your work. This means your introduction should be numbered 1.0, Methodology 2.0 etc and Appendices should be numbered A, B, C etc. The word count begins from the introduction and ends after the recommendations. Tables and Figures used should be numbered, titled and sourced appropriately. Preliminary pages before the introduction should be numbered with Roman numerals ie, I, II,III etc and the title page should not display the number I. Use section breaks rather than page breaks to enable you to do this.
Set text recommended for purchase: Aaker et al, 2011, Marketing Research, Asia: Wiley Journals are an excellent resource for finding high quality and up to date information. Further reading
Kolb, B, 2008, Marketing Research, London: Sage
Bradley, N, 2007, Marketing research, Oxford: OUP
Housden, M, 2010, CIM Marketing Information and Research, Butterworth Heinemann

 
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