Learning goal: To develop your ability to systematically analyze and plan for a dynamic fast-growing organization. You will prepare a strategic analysis of/plan for Warby Parker. Your client is that organizations top management team. Your paper will be graded on the basis of its insight logic and scope.
Your paper should be three pages double-spaced using 12-point type not including appendixes exhibits and/or references. You may either write an essay or organize your paper as an outline. In either case please follow this format:
Page 1:
Current capabilitiesas a mix of differentiation (D) economy (E) and interaction (I).
All three criteria matter but most organizations can excel against only one or twoso
there are six viable strategic options: D E I DE DI or EI. You are to select and
then defend one of these options. Some DEI parallels from the strategy literature are
listed on p. 107 of The Geometry of Strategy.
Current customers competitors and complementors (C3)
Page 2:
Your time frame (planning horizon) and rationale for that date
Your proposed capabilities priority (choose one: D E I DE DI or EI)
Your expected/proposed C3
Page 3:
Rationale for your proposed capabilities
Rationale for your expected/proposed C3
Major implementation issue(s)