Looking at your company at organizational level, or department level critically assess the operational methods and strategies adopted to provide the product(s) in a way that give(s) maximum satisfaction to the customers or clients.

    A good answer will identify the criteria applied by the customer in assessing satisfaction i.e. the order-winning and order-qualifying criteria. You should
    a) define the principal operations tasks to satisfy these criteria
    b) analyze the process strategies and procedures employed to ensure that these tasks are carried out as effectively as possible.

    The organization may not have an operations/production department defined in such terms, but it will still produce something for the use of somebody.

    The report, excluding appendices, should be 3000 words +/- 10% in length. For your guidance, it will consist of:
    a) An introduction in which you describe your organization and what you and your department’s contribution is to the organization.
    b) An accurate description of who the customers are – they may be external or internal – and what they expect from the output in terms of the broad market criteria discussed in the recommended text (Slack). From this, using the models in the text, you should be able to identify what the operations objectives are. This should then suggest the sort of process that ought to be operating. (The different process types and their ability to meet the range of operations objectives are explained at length in the module material).
    c) You should then describe the process in these terms and explain how and why it helps or hinders in the achievement of the operations objectives i.e. its ability to supply a product which meets the customer’s needs. This is the essential analysis that shows your ability to apply the module content to your experience.
    d) Having analyzed the process, describe what changes you recommend to make – and explain why these are necessary in terms of improving the ability to meet the operations objectives. You need to give some guidance on the feasibility of the changes, how they ought to be implemented, a cost benefit etc., etc., where these are possible given the case organization context.

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