Logical (Diagrammatic) Reasoning

    LOGICAL (DIAGRAMMATIC) REASONING

    Instruction:

    A logical reasoning test measures abilities that are important in solving problems. These tests measure the ability to work flexibly with unfamiliar information and find solutions. People who perform well on these tests tend to have a greater capacity to think conceptually as well as analytically.

    From the options available, please choose which diagram would come next in the series. Then click on your selection below.

    LOGICAL (DIAGRAMMATIC) REASONING
    Instruction:
    A logical reasoning test measures abilities that are important in solving problems. These tests measure the ability to work flexibly with unfamiliar information and find solutions. People who perform well on these tests tend to have a greater capacity to think conceptually as well as analytically.
    From the options available, please choose which diagram would come next in the series. Then click on your selection below.

    Question 1

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    Question 2

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    Question 3

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    Question 4

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    Question 5

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    Question 6

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    Question 7

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    Question 8

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    Question 9

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    Question 10

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    Question 11

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    Question 12

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    Question 13

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    Question 14

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    Question 15

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    Question 16

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    Question 20

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    Question 21

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    Question 22

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    Question 23

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    Question 25

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    Question 26

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    Question 27

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    Question 28

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    Question 29

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    Question 30

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    Question 32

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    Question 33

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    Question 35

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    Question 37

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    Question 39

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    Question 40

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    Question 41

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    Question 42

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    Question 43

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    Question 44

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    Question 45

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    Question 46

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    Question 47

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    Question 48

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    Question 49

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    Question 50

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    Question 51

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    Question 52

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    Question 53

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    Question 54

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    Question 55

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    53.

    Strategic Marketing
    Order Description
    This assessment is based upon a detailed case analysis of the British Heart Foundation, as provided by a case study written by the Chartered Institute of Marketing. The assessment will involve the ability to analyse and assess digital marketing data and demonstrate the ability to develop effective marketing metrics around digital communications. Full details of case and case questions will be provided by week 6

    Assessment 2: For this assessment, you will be provided an extensive case study, written by the CIM outlining current strategic elements of the British Heart Foundation (BHF). Drawing upon the contents of this case, as well as your own additional research, you will be required to address the following questions.

    1. Explain the role of marketing metrics in the context of marketing the BHF and regarding the entire range of communications methods currently being used. Incorporate relevant theory into your discussion. (20 marks)

    3. Discuss which key metrics could be used by BHF to assess the effectiveness of its digital communications methods. Ensure sufficient justification and academic underpinning is incorporated into your response. (20 marks)

    4. Prepare a dashboard of marketing metrics analysis output. This should show a visual/graphical/numerical representation of the key metrics you have used. The purpose of this is to visually illustrate and prioritize the key findings on digital communications effectiveness. Finally, select two of the key areas of metric output in your marketing dashboard and evaluate what potential future trends are likely to decrease or increase in importance to The British Heart Foundation. (60 marks)

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