List, discuss, and mix the “tools in the promotional toolbox” you will use – sales and direct marketing, advertising, public relations, and/or sales promotion.

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    V.  PROMOTION MIX STRATEGIES (4 pages)

    a. List, discuss, and mix the “tools in the promotional toolbox” you will use – sales and direct marketing, advertising, public relations, and/or sales promotion.

    b. Include a mention of media placement for any of the “tools” you plan to use.

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