This assessment item relates to course learning outcomes numbers 1, 2, 4 and 6 as stated in the course profile.

The primary purpose of this assessment is to develop students’ skills in the use of leadership principles, theories and models to analyse management practices in the organisation related to communication, coaching, and conflict resolution. The assignment requires students to analyse the current situation, identify organisational issues and suggest practical solutions.

The second purpose is to give students the opportunity to further develop skills related to research, analysis, critical thinking, problem identification and academic writing.

Description

Assessment task 2 requires the writing of a report of 2500 words (+/-10%). The report should be designed as a management document that can be used to implement recommended changes. It should include a comprehensive analysis of the current situation using leadership theories, models and frameworks. The report should clearly explain the various options available and analyse the consequences of these. Students are expected to engage in extensive research within the academic literature relating to leadership.

Case Study: Reed Hastings – Netflix (Pages 222-223 of the textbook)

Based on the case scenario, answer the following questions in the format of a business report https://www.cqu.edu.au/__data/assets/pdf_file/0003/28578/5ReportWriting.pdf. You MUST answer all questions listed here:

1. Analyse the following questions based on the case scenario. You need to present and EVALUATE the facts and explore the hidden leadership principles behind these facts.
• How did Hastings change his use of communications in sending and receiving messages from Pure Software to Netflix?
• How did Hastings change his use of feedback from Pure Software to Netflix?
• How did Hastings change his use of coaching guidelines from Pure Software to Netflix?
• Which conflict management style did Hastings tend to use at Pure and Netflix?
• In making a deal with Epix, which conflict management style was most likely used by Netflix?

2. How would you improve Netflix’s product offerings (i.e., what things can’t you watch that you would like to watch) or processes (i.e., how can it improve its delivery or service)?

3. Which level or levels of analysis and leadership paradigm are presented in this case, and did Hastings use the management or leadership paradigm?

4. How did Hastings Big Five model of personality leadership traits change from Pure Software to Netflix?

5. Which University of Iowa leadership styles did Hastings use at Pure Software and Netflix?

6. Explain how power, organisational politics, networking, and negotiation are, or are not, discussed in the case.

Important: The course website provides detailed information regarding this assessment. This course profile must be read in conjunction with the instructions provided on Moodle.