Knowledge Management, Social Networks and Innovation The coursework task comprises an Individual ASSIGNMENT

The individual assignment requires an analysis of the exploitation of innovation within an organisation through a commercially developed SOCIAL NETWORK service. This involves producing an INDIVIDUAL formal report (max 2500 words excluding references). The assignment draws upon a recent consultancy report ‘The Social Dynamics Model’ which identifies 4 main steps for successful Social Media implementation.

It is expected that an in-depth investigation and analysis is undertaken to determine the nature and extent of the theoretical and practical issues involved in how the Social Media service was achieved. Examples should be drawn from the consultancy report and other research into well formulated networks currently available, ie; Facebook, Youtube, Twitter, Google, Linkedin, NING, Writeboard, Storybird, etc. You should analyse the issues reported relating to, ‘capacity building’, ‘pilot studies’, integration’, and ‘leverage’ which enable successful knowledge and innovation within the organization. This should also involve a consideration of developments in the field by providing insightful explanations of current and future potential social media exploitation.

The report should provide an academic analysis by recalling the theories and approaches that are relevant to the topic. You may structure your report to include any relevant tables or diagrams with a suggested format as: features of organisational learning, nature of knowledge and how it may be managed, a contextual description of social networks and issues relating to the exploitation of organisational innovation through the Social Dynamics Model.

The individual report has to reflect:

? Ability to identify diverse and high quality sources of information (a minimum of 40 references are required from different sources). These should include: academic journals/ books/ trade publications, government and industry data, websites, etc.
? Demonstration of clear understanding and synthesise of the available information in order to gain an in-depth knowledge and understanding of the topic(s).
? Ability to discuss complex information clearly and concisely, and to construct coherent and logical arguments.
? Ability to present your findings in a professional and well structured report format, including effective use of figures, tables, appendices and referencing (Harvard Style is required).
It is essential that your research should include novel, thoughtful analysis and the impact of social networks on innovation through referencing and incorporation of ideas from multiple sources.
Assessment Criteria

The assessment identifies the criteria, which meet the learning objectives for the module, through the design, development and production of a individual written assignment (2500 words – excluding references) relating to the topics of data, information, knowledge and innovation.
Requirements

1. To critically discuss the nature and process of knowledge creation and transfer within social network organisations.
2. To critically evaluate how individual learning and organisational dynamics combine to engender innovation
3. To recognise the application of concepts and theories related to innovation, learning, knowledge and broader social processes associated with an emergent knowledge-based global economy
4. To apply concepts and theories to complex problems and practical situations based on logical analysis and empirical evidence.

 
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