DUE 5/17/17 @ 10PM CST 600-800 WORDS IN APA FORMAT
Write a 600800 words that respond to the following questions with your thoughts ideas and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear and use examples to reinforce your ideas..
As the firm looks for ways to offset the domestic downturn in sales Deborah the CEO of your company wants to determine if a global strategy is a good fit for the organization. She has designated you as the manager for this project. You will work with your team to develop a global marketing plan for your organization.
You begin your research in deciding if and what the global strategy should be. You get your team together and begin to discuss a plan on how you will research this possibility.
You start the meeting by saying Lets brainstorm and start to get a plan together for a possible globalization strategy. Tiffany Id like you work with me to begin researching possible locations.
Tiffany says I think we need to research some locations but I think there is more to it than that. There still needs to be a decision on the type of strategy or approach we are taking. Would we use a multidomestic approach a global approach or a transnational approach? Im still not entirely convinced a global strategy is the answer.
Great point Tiffany. It is obvious to me as well that we need to explore a strategy that will put us in a better position to handle the economic downturn. We have to provide the board with the facts. They seem to be leaning in the direction of a global strategy but I’m not sure it’s the right move either. That’s why we need to doresearch.
Discuss the following: