This paper involves the design of a marketing strategy for a product, service, or a company. The company I will be using is called Modern Meadow. Please do a little bit of research by going to the company website http://modernmeadow.com The core of the paper is by using publicly available sources of data and market research that you may conduct, analyze the industry in which Modern Meadow product competes, the customers, the competitors and the strengths and weakness of the company. And in this project, we will focus on only the "Leather" of Mondern Meadow, which will be used targeting high end handbags which will start at high price (company type such as LVMH, which is parent company of LV, Fendi, etc)).

I have attached a draft of what I have completed so far (which is Situation/ Industry Analysis of Modern Meadow), so please read through them to have a sense of the background of the company.

Having read the draft I have attached, visited the company website, and with the information provided above in mind, the next task for this paper is to choose appropriate marketing programs, which I will be responsible for "Promotion" part.

Please think of what kind of promotion Modern Meadow should come up with in order to sell their product to high end brand companies that use leather, such as those brands under LVMH.

In detail, please specify how Modern Meadow should
1. spend on advertising versus sales promotions?
2. What should be the media and communication strategy ?

For informations purpose, I have not only attached situational/industry analysis of modern meadow, but also attached a guideline of what my paper should contain (which will give you a good idea of what the situational/industry analysis is).
The part you are responsible starts from part (d) Marketing Programs and is ONLY responsible for PROMOTION of part (d) Marketing Programs.

Please remember to provide the sources for reference (websites visited) and BE EXTREMELY CAREFUL ABOUT PLAGIARISM. There is no limit in how many sources/references you can use.