Introduction to Global Marketing

     5-6 pages

    • Evaluate marketing strategies of multinational corporations.
    • Describe some of the basic issues involved in developing and executing an international marketing strategy.
    • Predict situations that present potential ethical and legal issues and develop solutions for those issues.

    Choose an international company to research and address the following:

    1. Identify the relevant controllable and uncontrollable elements that the company has dealt with in entering a global market.
    2. Using resources from the Library’s full-text databases, discuss the major sources of risk facing the company within its international markets? Discuss 2 potential solutions.
    3. Critique the overall corporate strategy, including 2 most recent events in the life of the corporation.

    Your report MUST include a reference list in APA format. All research should be cited in the body of the paper. Reports without citations are unacceptable. Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the paper. For more information on APA, please visit the APA Lab. NOTE: Full-text Databases may be accessed in the Library. Suggestions are: 

    • ABI Inform Global
    • Academic Search Premier
    • Business Source Premier

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