5-6 pages
- Evaluate marketing strategies of multinational corporations.
- Describe some of the basic issues involved in developing and executing an international marketing strategy.
- Predict situations that present potential ethical and legal issues and develop solutions for those issues.
Choose an international company to research and address the following:
- Identify the relevant controllable and uncontrollable elements that the company has dealt with in entering a global market.
- Using resources from the Library’s full-text databases, discuss the major sources of risk facing the company within its international markets? Discuss 2 potential solutions.
- Critique the overall corporate strategy, including 2 most recent events in the life of the corporation.
Your report MUST include a reference list in APA format. All research should be cited in the body of the paper. Reports without citations are unacceptable. Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the paper. For more information on APA, please visit the APA Lab. NOTE: Full-text Databases may be accessed in the Library. Suggestions are:
- ABI Inform Global
- Academic Search Premier
- Business Source Premier