Assignment Requirements
Please follow the attached files.
Assessment 2: Guidelines
Theme: Social campaigns, communications systems and social practice.
Due date: 21 May, by 5pm via LearnOnLine.
Length: 1800-2000 words
Assessment topic: Social campaigns are cultural texts which (re)produce and/or challenge established meanings, values, identities, practices, and social structures (or we could say, ways of knowing, seeing, and being).
Identify and analyse the discourse (or discourses) that are central to your chosen social campaign and discuss the socio-political effects the campaign produces (or is likely to produce).
ASSESSMENT AIMS
This Assessment aims for you to demonstrate your expanded familiarity with the basic tools of semiotics and key theoretical concepts from a broadened repertoire of communications and cultural studies terms. It aims for you to apply these and critically appraise a campaign and its ‘communications system’.
The assessment requires students to demonstrate a level of analysis and writing skill commensurate with a university degree in communications and cultural studies. We also aim to assess your knowledge of effective communication in 2014.
What you need:
PREPARATION
Assessment #2 – Research paper (Graded)
Assessment 2— Research paper (1,800 words plus references and appendices)
Theme: Social campaigns, communications systems and social practice.
Due date: 23 May, 5:00PM via LearnOnLine.
Assessment topic: Social campaigns are cultural text which (re)produce and/or challenge established meanings, values, identities, practices, and social structures (or we could say, ways of knowing, seeing, and being). Identify and analyse the discourse (or discourses) that are central to your choice of social campaign and discuss the socio-political effects the campaign produces (or is likely to produce).
What you need:
The Course Webpage has detailed information about preparing and presenting the assignment.
It’s become clear that some students are finding it difficult to either find suitable campaigns to analyse for assignment two, or are confused about what is, and what is not, a campaign. Below is a list of topics which campaigns designed by charities, NGOs, and government department frequently address:
Homophobia/anti-racism/anti-ableism (eg http://itstopswithme.humanrights.gov.au/it-stops-with-me/resources )
Female genital mutilation
Anti-anorexia/anti-obesity/health eating (eg http://www.measureup.gov.au/internet/abhi/publishing.nsf/Content/About+the+campaign-lp )
Safe sex/sexual health (eg http://knowtherisk.org.au/?confirmed=true )
Tanning/skin cancer (eg http://www.skincancer.gov.au/ )
Environmental issues
Pro-vaccination
Anxiety/depression/mental illness (eg http://www.beyondblue.org.au/resources/for-me/lesbian-gay-bi-trans-and-intersex-lgbti-people/stop-think-respect-campaign )
Teen pregnancy (eg http://beyoubehealthy.org/posters.php )
Domestic violence/ violence between men/child abuse (eg http://www.oneinthree.com.au/ )
Road safety/ anti-speeding/ anti drink-driving
Anti-smoking
Cancer awareness (addressing various types of cancer)
Fire safety
Alcohol consumption (eg http://www.drinkingnightmare.gov.au/internet/DrinkingNightmare/publishing.nsf )
Drug use
Gambling (eg http://kidbet.com.au/ )
Anti-terrorism/national security (eg http://www.nationalsecurity.gov.au/Mediaandpublications/Pages/NationalSecurityCampaign.aspx )
Immigration
Human rights
Organ/blood donation (eg http://www.organdonation.nhs.uk/newsroom/publications/#ihave )
Government website are often a good place to look. For example, go to www.advertising.nsw.gov.au/campaigns/browse
http://australia.gov.au/topics/health-and-safety/health-promotion
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