This is a case study to answer those question after reading the case. I will upload the case after I pay for the services. Use 12 times new roman, double spacing, and page numbered. 
You can use bold font to highlight the most important arguments/points in the answers. 
It is not recommended to “copy and paste” from the case unless needed. Keep it minimum. 
Use of tables, bullet points is advisable. 
References/citations using APA style. Academic articles and books preferred. You can also use 
articles or news from respected sources. All answers are expected to be in an essay form under each question.

1. Based on the information provided in the case and the material studied in the course, evaluate the product mix strategy for Google, Facebook and Amazon? Which and why, in your opinion, is the most successful strategy among the three giants until now? 
Expected 2 pages

2. If you are the decision maker at the strategic level in Apple, where do you think is the next big step: investing more in the advertising market OR in internet retailing? OR do you think that playing it safe without making anybody angry (stay within the current business boundaries of apple) is the best choice? 
 1 and half page

3. In the advertising market, and based on the strategies employed in the last 10 years, which do you think will have the upper hand, Google of Facebook? 
1 and half page