The writer should choose the country and the MNE.
The assignment should be prepared in the style of an academic essay
Length: max2500 words (the word count excludes appendices and references). The word count should appear at the end of the
essay. Your essay should also account for the sustainability and the ethical behaviour of your chosen MNE’s operation in
the host country.
Things to consider in gathering and analysing data
• Selection of the MNE – data on characteristics of the MNE such as; sector of activity, country of origin, competitive
position, size, business networks (intra and inter organisational network relationships), tangible and intangible assets,
organisational culture including corporate social responsibility and, degree of ‘internationality’ are recommended.
• Key location factors of the host economy (country in which the MNE is investing) – think about the general political and
cultural environment, rule of law, regulatory conditions, level of corruption and crime, infrastructure (roads, utilities,
ports, communications), labour markets, demographics, ease of starting a business, intellectual property rights, clusters,
size of the market are recommended.
Sources of Relevant Data
World Trade Organisation (WTO)
International Monetary Fund (IMF)
World Bank
Organisation for Economic Cooperation and Development (OECD)
United Nation Conference on Trade and Development (UNCTAD)
Sources for Literature Review/Theoretical Framework/Analysis
Unit outline provides essential and further readings based on the resources identified below for each lecture/topic.
Academic Journals (Journal of International Business Studies, International Business Review, Journal of World Business,
etc.)
Reports from reputable research, policy and financial organisations (e.g., European Commission, OECD, WTO, NESTA, national
government agencies, IMF, World Investment Report)
Commercial Research Organisations and Databases (Datamonitor, FAME, Osiris)
Periodical Magazines (reputable) (e.g., The Economist, Businessweek, New Statesman, Spectator)
Newspapers (reputable) (e.g., Financial Times, Guardian, Observer, Times)
Trade Press (for information on specific sectors) (for example, Campaign [advertising], Design Week [product design], The
Marketer [marketing])
Using MMU Library resources for your research, such as Business Source Premier and/or Infoskill